An excerpt from a settled run on a real dev-tool site. Names withheld until the owners agree. Details changed just enough to hide the site; the failure shapes are real.
Alpha. We don't know yet how well this matches real visitors. Each finding is a risk signal to check on your own page — not a measurement of your traffic.
The plan selector read like a confirmation page, so prospects stopped instead of continuing to payment.
Open signup step 2 in a fresh window and watch whether the primary button reads as continue or done.
The footer docs link on /pricing returned 404, so two prospects gave up looking for the API reference.
Click every footer link on /pricing in a fresh session.
After Google OAuth the prospect landed back on the marketing page with no workspace, and walked out.
Sign up with a throwaway Google account and note where you land.
Ten prospects — core customers, adjacent roles, people outside the target — each drove a real browser one viewport at a time until they finished, walked out, ran out of patience, or got stuck. This one was a full ladder run: cheap models voted, a filter kept only what more than one session cited, a verifier reviewed, and a stronger model re-walked the hardest prospect. Every step logged, every run recorded.
Run it yourself and everything stays on your machine: the videos, the session logs, a one-page AGGREGATE.md, DETAIL.md behind it, and FIXES.md with check-it-yourself steps — plus REPORT.md when you run the ladder. Ask us for a run instead and you get the report as a PDF by email; the recordings and logs stay on our machine and are deleted when you ask.